PROJECT BRIEF
Project Description:
Create a word mark for
the Health Careers Opportunities Program.
Client:
Chad Myler, head of
HCOP.
Message:
To build diversity in
the health professions by helping students from a variety of backgrounds
prepare for college and eventually a career in medicine or health.
Audience:
High School students
located in the Northern part of Utah.
Purpose/Objectives:
Construct a logo that
represents the professionalism of the medical world while at the same time
communicate the message of the HCOP.
Specifications:
Clean lines. Medical
related. Strong composition. Form, concept and craft executed well. Logo must
be recognizable in all sizes and black/white.
Word Map
Picture Map
Concepts
Revision
Final
Application
Application for HCOP presentation
